Led celebrity and influencer outreach for Hill Holliday’s 64th Hatch Award-winning Boston Celtics “Victory Cigar” campaign, personally securing contact details, fulfillment coordination, and social participation from high-profile figures including David Portnoy, Mark Wahlberg, Shaquille O’Neal, and more. Managed end-to-end outreach logistics across talent teams to ensure product delivery, response, and content execution, helping turn celebrity participation into a large-scale social amplification