We brought Massachusetts to life through the eyes of MA influencers. Led influencer content for VisitMA across seasons. From summer coastlines to fall foliage. We crafted story-driven briefs that captured the state’s charm, culture, and can’t-miss moments in a quintessential Massachusetts way.

Deliverables: Influencer briefs, content strategy, seasonal storytelling direction, and creative guidance rooted in travel trends and local desire.

VisitMA Influencer Campaigns

Social DeckS

Developed social decks that helped Massachusetts show up meaningfully year-round. I crafted monthly content calendars and influencer briefs, giveaway strategy, Pride campaigns, and big-picture concepting. Each deck was rooted in what’s happening regionally and what gets people excited to explore the state!

Deliverables: Monthly content calendars, content strategy, campaign concepts, influencer direction, seasonal planning, and deck design tailored for a tourism audience.