CityMD Monthly social content deck
We brought CityMD to the FYP with TikTok content that met audiences where real life hits—cough season, school drop-offs, and everything in between. The campaign, “Real Issues Need Real Care”, prioritized respiratory issues and urgent care needs for Gen Z and millennial parents.
Deliverables: TikTok scripts, content strategy, tone-of-voice direction, and creative rooted in cultural insight and platform fluency.