Roy Rogers Restaurants ask: strengthen customer engagement, modernize brand relevance, and drive sales growth through a more strategic loyalty and digital ecosystem. I led key client workstreams across CRM, loyalty, and social strategy, developing monthly sales-driving campaigns, customer retention initiatives, and segmented engagement strategies for new, active, and lapsed audiences.

Deliverables:

• Building loyalty offer frameworks across email, app, push, and redeemables

• Creating CRM journeys, leading client communication, and project management

• Identifying cultural and QSR trends to inform timely content -

• Optimizing strategy based on performance insights

• Shaping creative direction, including leading Roy Rogers’ first elevated merch drop through informed brand modernization.